Is Email Marketing Worth it for Small Businesses?

Email marketing has been around for over 20 years - with no sign of slowing down. 

There’s something deeply personal about a message arriving into your inbox just for you, as opposed to seeing an ad that is blasted out to the masses. 

For that reason, email marketing is one of the most effective ways to connect with your customers. In fact, 73% of consumers say they prefer brands to connect with them via email.

Email marketing is still one of the most cost-effective ways that businesses big and small can count on seeing a high return on investment. 

On average, email marketing has an ROI of $44 for every $1 spent

If you haven’t tried email marketing out yet, 2 good starting points for small business are Constant Contact or Mailchimp.

If you’re serious about email marketing, I recommend using Dotdigital. It’s extremely powerful, especially for e-commerce businesses and those looking to automate much of the email marketing process.

This is because with the right strategy, your emails can:

  • Drive traffic to your website or blog
  • Upsell to your current customers
  • Improve retention
  • Drive sales and customer loyalty

Long story short, YES email marketing is worth it.

Are your current emails missing the mark?

Get in touch today to refine your email strategy.

Or get a head start with 50 Subject Lines for $5.

Written by

Jimmy Mallinson

Jimmy is the owner of Redhead Marketing Group Inc.

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