6 Email Marketing Campaign Ideas for Your eCommerce Business (With Subject Lines)

6 Email Marketing Campaign Ideas for Your eCommerce Business (With Subject Lines)

Listen to this blog post on our podcast below.

Sometimes it can be challenging to come up with ideas for new emails to send for your eCommerce business. If you’re looking for some fresh ideas, get started with these 6 ways to keep your list engaged with your brand.

1) Sneak Peek Email

Goal: Generate hype

Subject line options: Coming soon 👀  OR For your eyes only 👀

Segment: Engaged users

Content: If you’re getting ready to try something new in your business, or launching a new product coming soon, give your engaged users a heads up to be on the lookout for future emails.

2) Social Follow Email

Goal: Grow your social media following

Subject line: Stay connected with us 👍

Segment: Engaged users

Content: Prompt your email subscribers to connect with you outside of email. Add specific buttons for each social media platform that you’re on. Give them a heads up of what they will see on your channels - whether you offer exclusive discounts to social followers, give tips, or anything else social media-specific.

3) FAQs

Goal: Free up time for you to focus on other tasks instead of answering inquiries

Subject line options: The answers to all your questions OR [Your Product] - explained

Segment: Abandoned carts in the last 30 days + people who purchased in the last 30 days

Content: Simply take your FAQ page from your website (if you have one) and compile it in email form. 

Bonus tip: Take any replies you receive from this email and add it to your FAQ page on your website.

4) Re-engagement campaign

Goal: List hygiene 

Subject line: Are you still interested?

Segment: Did not open or click in the last 3 campaigns

Content: Let the subscriber know that you also hate receiving a ton of emails, and that you wanted to check in to see if they still wanted to hear from you. 

Bonus tip: Make this an automation to have it run in the background for you.

5) Unpopular Opinion

Goal: Engagement with your list

Subject line: Do you really need [common item in your industry]?

Segment: Non-openers of the past 2 campaigns

Content: Write your opinion on a hot topic on your industry

Bonus tip: Re-post the content to social and ask people to comment their opinions

6) Industry Updates/News

Goal: Position yourself as an expert in the field

Subject line options: What we’ve been reading this week OR This week in [your industry]

Segment: Engaged users

Content: Talk about any news in your industry that has recently taken place. Whether that’s something going viral on social media, something you recently read online, or something you heard on a podcast. Anything you think your audience would be interested in if they are interested in your products or services.

Which will you try first?

If you need help planning or managing your email campaigns, get in touch today!


Jimmy Mallinson
Written by

Jimmy Mallinson

Jimmy is the owner of Redhead Marketing Group Inc.

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