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Getting old sucks -- websites getting old, that is. But you know what’s worse than being old? Looking old. The average lifespan of a website is 2 years and 7 months (source).
A website, no matter how well it was initially designed, will need some maintenance in order to keep being an asset to you and your business.
Not only does an old website look bad, but it can be terrible for your business. Conversion rates can slip, traffic can decrease, and ultimately you look bad and lose money.
The good news is, you can do something about it. Let’s dive into some signs that it’s time for a website redesign.
1) Your Customers are Complaining
Maybe it’s as simple as your website being temporarily down. But ultimately your website exists for your customers to learn more about you and buy from you, so it’s important to listen carefully to what they’re saying, especially if you’re hearing the same complaints over and over again.
These could be complaints such as:
- “Your website is SO slow”
- “I can’t find x on your website”
- “I’ve filled out your contact form several times and I never get a response”
Don’t ignore these red flags, as these are big signs that it’s time to redesign your website.
2) Your Bounce Rates Are Sky High
Have you ever gone to a website and it took too long to load, so you exited and went to a different website? That will cause a high bounce rate. But there are other factors that can cause high bounce rates:
- Non-mobile friendly websites: People visit your website on their phone, can’t see it clearly, and leave
- Visitors not finding the information they need immediately
- Weak call-to-action on your website
(And if you don’t know what bounce rates are, get in touch asap.)
Take a look at your website’s analytics and see if your bounce rate is high, or average session duration is only a few seconds. These are big indicators that your website needs some changes made.
3) Your Website is Not Mobile-Friendly
Building your site for smartphones and tablets is no longer optional -- it’s a requirement. Think about how much time people spend on their smartphones. On top of that, up to 70% of all web traffic takes place on mobile devices.
By not taking a mobile-first approach into consideration, you risk losing out on leads and sales.
4) Your Website is Hard to Manage
Website technology may have come a long way since you last built yours. Your website needs to be agile. It needs to be able to grow with you and remain flexible and scalable as you build and grow your business.
You should be able to make quick changes on the fly to your website, whether that is adding a new blog post, adding or deleting products/services, or revising your hours of operation.
Modern websites powered by content management systems such as Webflow build on an existing design to make updates to your website simple, without needing to hire expensive developers.
Time to refresh your website?
I offer free quotes on web design services. When you work with me, you’ll get:
- An In-depth strategy session
- A professional and modern website
- I’ll help you choose a domain name if you don’t have one
- The ability to easily make changes without needing coding knowledge
- A custom how-to guide and 1-hour training session for updating your website
...and much more
But most importantly, you’ll get top notch customer service, and a partner you can trust to make your website that represents the quality of your work.