A website is one of, if not the most, important marketing assets a business can have. With so many options to make a website nowadays, you may be on the fence about hiring someone to build your website for you.
Here are some things to consider if you're thinking of hiring a web designer.
Pros of hiring a web designer
Don’t underestimate how long it takes to build a professional, mobile-friendly, SEO-friendly website.
You have a business to worry about. Not worrying about alt-text, using H2s vs H3s, and website responsiveness. (And if you don’t know what those things mean, you should hire a web designer.)
Not to mention, building a website is more than just slapping words and images on a page and hitting publish.
There’s a lot that goes into building a website:
- Buy a domain name
- Choosing and evaluating a website platform
- Competitor Analysis
- Gathering images and graphics
- Making it look nice on all devices such as mobile and tablet
- Adding functionalities your business needs into the website
- SEO work
- QA Testing
- Ongoing Maintenance
- Website Updates
...and more. The list goes on and on.
Sure, you can build it yourself, but that’s not where your time would be best spent.
Expert Strategies and Results
For businesses that don’t have the capacity to hire an internal web designer, hiring an external contractor can be a great solution instead of trying the DIY route.
When you partner with the right web designer, you don’t have to worry if your website is using the best tools for the job, if your branding is consistent on each page, and what the best web design practices are for your industry.
Instead, you’ve got a partner who is entirely dedicated to what they do best - making your website. Attempting to make your website yourself can be stressful and confusing if you’re not familiar with the tools. And adding it onto one of your employee’s list of things to do could be setting them up for failure too.
Cons of hiring a web designer
For something as important for a business as a website, good service is going to require an investment. However the ROI can be significant if done right. In fact, the cost of having a half-assed website, or no website at all, can be far greater than the investment into a professional one.
Potential customers coming to an incomplete or half-assed website can lead to them finding outdated and incomplete information, which will only lead them to your competitors’ websites.
Consultants and agencies have multiple clients, so you might think you’ll have to fight for attention. However, when you find the right web designer for your needs, it shouldn’t feel that way at all. The right designer will be dedicated to the success of your website.
It can also be hard to delegate important business matters to someone else to handle. Being a business owner often means handling things yourself- in this case, however, paying a marketing web designer means handing over this portion of the business to someone who knows best.
If you’re serious about building a beautiful website that represents the quality of your work, hire a professional.
I offer free quotes on web design services. When you work with me, you’ll get:
- An In-depth strategy session
- A professional and modern website
- I’ll help you choose a domain name if you don’t have one
- The ability to easily make changes without needing coding knowledge
- A custom how-to guide and 1-hour training session for updating your website
...and much more
But most importantly, you’ll get top notch customer service, and a partner you can trust to make your website representative of the quality of your work.