The first thing you need to do to succeed with email marketing is get people to join your email list.
Let’s dive into some examples of how to get people to join your list:
- Give something away for free
Also known as a “lead magnet”, giving something away for free is a great way to get people to join your email list. Essentially, you would give away a digital product in exchange for their email address. Once subscribed to your list, you can add them to your automation programs and take them down an email journey.
Some examples of lead magnets are:
- A starter guide in the form of a PDF
- A template commonly used in your industry
- A discount for subscribing
- Free sample of a book
- Video course lesson
- A contest: 1 new subscriber gets x.
- A limited-time email course: example: “3-step email series”
Regardless of your industry, your lead magnet should be a problem-solving item for the person subscribing to your list.
Think of a problem your audience has, and give a quick solution away for free. Set up a landing page describing a problem that your audience is facing, and convince them to give their email in exchange for the lead magnet to help them solve that problem.
This is a win-win for both you and your subscriber; You now know a specific problem the subscriber has, and the subscriber gets a taste of what you have to offer.
- Put your opt-in forms in the right places
Note: This doesn’t mean put your opt-in form EVERYWHERE. It means putting it in places where people who are highly-engaged are likely to want more.
This could be:
- Below every one of your blog posts. If people read the entire blog post, chances are they are interested in the topic and may want to read more.
- On your website’s “About” page. If they are on your about page, they are reading to find out more about you. What a better way to get to know a person/company than subscribing to their email list?
- In your website’s footer. This way it you reach people reading all the way through on your website’s pages.
- Pop-up forms
Most email marketing platforms will give you the option to add a pop-up form to your website. Usually, pop-up forms come in at least 2 forms:
- Location-specific forms: if the user’s mouse goes above or below certain content
- Timed forms: After the user has been on your page for a certain period of time
The goal is to get users to subscribe when they are either about to leave, or the opposite; if they have been on your page for a prolonged period of time.
There are distinct advantages to using pop-up forms compared to the other methods:
- Pop-up forms remove distractions. With pop-up forms, the form will take up the majority of the user’s screen, making it perfectly obvious to the user on the action that they should take.
- Pop-up forms happen at just the right moment. If you are using location-specific forms, you are triggering it based on the user’s behavior that they may not be quite ready to buy from you yet. Try offering a discount to entice them to stay on your page. If you are using timed forms, chances are the user is interested, so why not send them something to keep them engaged with your brand while you still have their attention.
What do you do when people start joining your list?
The next step is to write engaging emails that convert your new subscribers into paying customers.
Write your own email campaigns and hope for the best
Focus on the high-level aspects of running your business and hire someone (hint: It’s me) to write your email campaigns for you.
If your email marketing platform has automation capabilities, I can help you map out your sequences too.
Interested in working together?
If so, here’s what I need from you:
Details about your offering, past emails, and about an hour of your time.
In return, you’ll get:
Well-thought out email campaigns you can use forever in your email marketing platform to sell for you while you focus on running your business.
Need help with other email marketing tasks such as proofreading, list-building, and audits of existing campaigns? I can help with those too.
Ready to get started?
What email marketing platforms do you specialize in?
While my services are mainly writing and some design, I am extremely proficient in all things Dotdigital - Automation, Landing Pages, Segments, etc. However, I will do my best to work with you in whatever platform you work in.
How much do you charge to write emails?
It depends on your requirements. I bill on a per-email flat fee basis instead of an hourly rate.
What industries do you primarily write for?
I have a wide variety of experience marketing in several industries including retail, non-profit, publishing, finance, and law. If you’re unsure, contact me beforehand and we can see if we’re a good fit for what you need.
Any other questions? Email me: firstname.lastname@example.org
Or if you’re ready to get started schedule a consultation below:
See you soon!