Spoiler alert: No, you can’t use your Facebook page as your website.
If your business doesn’t already have a website, here are 5 reasons why you need one.
- A website builds trust and authority
Earn your customer’s trust by showcasing your company’s history, photos of your work, and testimonials from your customers. This is a great way to establish social proof.
- A website is a time-saver
No matter what industry you’re in, chances are you probably have received calls and emails with the same questions repeatedly.
Put your time to better use by having an FAQ page on your website and let your customers research the answers so they know what to expect before they contact you.
- A website is a 24/7 advertisement
People are searching at all hours of the day. Without a website, prospective customers may be led to incorrect or incomplete information about your business, or worse -- bad reviews on third party sites like Google or Yelp. Also, chances are your competitors already have established websites.
- You can’t only rely on social media platforms
Of course, having a social media presence is very important. But how many days have we gone without a new scandal from Facebook or TikTok? At any moment, these networks could completely change their algorithms, and your reach is completely out of your hands.
Think of a website as owning a home instead of renting one. Your website is the one platform you can control.
- Quality of website = quality of work
Users will perceive your website as high or low quality, and generally associate those perceptions with the quality of your work. A modern, professional website can give you a competitive advantage.
Your website is your number 1 marketing asset. There has never been a better or more important time to invest in a website for your business.
I offer no-pressure, free quotes on web design services. When you work with me, you’ll get:
- An In-depth strategy session
- A professional and modern website
- I’ll help you choose a domain name if you don’t have one
- The ability to easily make changes without needing coding knowledge
- A custom how-to guide and 1-hour training session for updating your website
...and much more
But most importantly, you’ll get top notch customer service, and a partner you can trust to make your website representative of the quality of your work.
Recommended reading: How Much Does it Cost to Build a Website?